ARS is a 'cabinet of curiosities' resulting from the intersection between an art gallery, a hard luxury brand and a scientific-technological laboratory. 

The identity that we developed for ARS seeks to capture the attention of the curious, the  people who consume art, design and fashion. 

We wanted to allude simultaneously to the past, present and future. Additionally we want to lightly reflect the experimental and technological, the brutal and the educated; and invite the viewer to investigate the
meaning and background of the brand.